Improving Financial Governance and Digital Marketing to Support Sustainable Tourism and Local Cultural Festivals between Indonesia and Malaysia

Mekaniwati, Ani and Munawar, Aang and Pamungkas, Bambang and Mustapha, Sharifah Nazatul Faiza Syed and Sudradjat, Sudradjat and Fadillah, Adil and Purba, Jan Horas Veryady and Pinto, Jaya and Nurachmad, Edi and Tullah, Dewi Sarifah and Listari, Sinta and Mulyana, Mumuh and Wadudi, Wibowo and Gendalasari, Gen Gen and Setiawan, Budi and Maulina, Dwi and Saragi, Charles Parnauli and Silvana, Silvana and Elfrida, Lenny (2024) Improving Financial Governance and Digital Marketing to Support Sustainable Tourism and Local Cultural Festivals between Indonesia and Malaysia. International Journal of Progressive Sciences and Technologies, 45 (2). pp. 645-657. ISSN 2509-0119

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Abstract

MSMEs are Indonesia's main pillars of economic growth; they face various challenges, such as lack of financing, low productivity, and lack of managerial capabilities. Optimizing MSME business governance is the main focus in the hope of increasing resource utilization efficiency. The proposed solution includes intensive training for MSME actors in Bogor City and Regency and distributing questionnaires to MSME actors in Indonesia and Malaysia. Data from respondents provides an in-depth picture of the profile of MSMEs, including demographic characteristics and perceptions of governance, digital marketing, and sustainable tourism. The results of the analysis show significant differences between MSMEs in Indonesia and Malaysia, especially in terms of organizational governance and sustainable tourism. MSMEs in Malaysia show a higher level of maturity in implementing good governance and have a deep understanding of sustainable tourism. However, regarding technology utilization, the two countries tend to be evenly matched, indicating that technological challenges and opportunities are faced similarly. This research provides a solid basis for increasing the competitiveness and sustainability of MSMEs in the era of digital transformation. The findings suggest that [specific implications of the findings], which can guide policymakers and stakeholders in formulating strategies to enhance the competitiveness and sustainability of MSMEs. Keywords — MSMEs, governance, digital marketing, sustainable tourism, local culture

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Law, Arts and Social Sciences > School of Management
Depositing User:	Admin Repository
Date Deposited:	16 Aug 2024 21:40
Last Modified:	16 Aug 2024 21:40
URI:	http://repository.ibik.ac.id/id/eprint/1827

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